Daily Prompt, Stories, thoughts, writing

Blogging Don’ts: Know your product

Know Your Product

Know Your Product

So today we are going to expand a little further on point number three raised in my “what annoys me about your blog” post. 🙂

Know Your Product

Know Your Product

This post may end up shorter than previous ones because let’s face it the topic is pretty self explanatory, but I’m still Perplexed that people do it. (note: it’s been a hard Slog today so this post missed the perplexed prompt 🙂 )

Again, these are only my thoughts and opinions based on my twenty years of web design. Your thoughts and opinions are welcome even if they oppose mine and especially if they are well thought out and not just abusive. (Thankfully there has only been one abusive response so far, a response I would have allowed to go through moderation if was more than just a bunch of foul language and nothing to support the persons opposing view).

So today we look at:

Websites that claim they know the product but don’t.

Know Your Product

Know Your Product

As I talked about in the original post I came across a book editing service a few weeks back whose business name and service were easily found on their website, and confirmed by a simple Google search. (I wont publish the name).

Having completed two novels myself I’m always interested in reading sites about book editing, book publishing and the like so when said website popped up in the daily prompts I looked at it with a little interest.

The first thing that hit me, even before I looked at their business name and service, was the first line of their response to the daily prompt. It was clearly written and bold text showed the prompt word but the definition which was listed next to it was not the definition for that word. Not only that it wasn’t even close. They hadn’t mistyped the word, they hadn’t used an obscure reference, they’d actually put a completely unrelated definition in and then gone on to write a paragraph about that definition.

Know Your Product

Know Your Product

We all make mistakes and we’ve all posted something to the internet which we later realise has mistakes in it. Some of us edit the mistake, others don’t even notice, sometimes even the readers don’t notice. But when you are advertising a product it really does pay to proof read everything.

Consider you are selling TV’s and you post a collection of specials that list those TV’s for $10.00 instead of $1000.00. In many countries it’s a mistake that the law says must be adhered to until the website is fixed. It’s a costly mistake and one that probably won’t happen more than once.

But in the case of a book editing service where they are asking you to give them money for a service, we (us authors) apparently can’t do ourselves, how comfortable do you feel paying them a large sum of money when they are seen to be confusing words and their definitions?

From there it just got worse. The site had grammatical errors, typos and missing punctuation.

Now as a web designer I know that we make mistakes and we have a tendency to cut and paste web site content provided to us by clients. We can also easily skim over textual errors because believe it or not we don’t always need to know that widgets come in eighty five sizes and twenty six colours, we only need to know how to make your website work. That’s not an excuse for making typos but that’s why clients should always proof read their own websites before they pay for them.

In the case of the book editor above they may well have had a web design firm create their blog, they may even have asked the web design firm to create the content. But above all they should have proof read their site, especially because they are trying to compete in a market where proof reading and having the correct words and spelling is such an important factor.

Know Your Product

Know Your Product

At the end of the day I can edit my own book with typos and errors, I don’t need to pay someone else $1000 to do it.


  1. I like this one as I did the last one. I agree with the point you make here. No one would like to be led by a blind person to cross the road. That is why teachers have to read a lot. As someone has rightly said, the teacher who stops reading must also stop teaching.

  2. I had signed up to do an affiliate with Clickbank. I was thinking that they would have products I was familiar with. I have decided not to use that site because none of the products I never use. How can you sell something that you never used or know about?

    • I agree, in my time as a web designer I have had a number of clients that didn’t know their product but thought they had to get onto this new phenomenon called the internet. No matter how it was explained to them they just couldn’t see that the internet was a different way of selling and it cost money. So when they failed it was all my fault. 🙂 Lucky I have big shoulders 🙂

  3. I agree about the importance of spelling correctly. When you don’t, you just defeat the purpose

    • Although it’s not always accurate the reason web browsers and word processors etc have spell checkers is to help the user. How a book editor failed to use this simple piece of technology has me wondering.

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